Tuesday 7 April 2015

Creating my magazine front cover



When I was thinking about what pictures to take for my magazine front cover, I had in mind the other magazine front cover's I had looked at and their layout and how that looks appealing to an audience. I looked up 'scared girl horror' images on google and found inspiration for facial expressions and position of the model for my images.


These photos can me and idea of what I wanted on the front of my magazine cover because I wanted to have one of the girls from our trailer on the front page as I had the mask (main character) on my poster and I wanted to them to link through characters and make the film known for its horror rather than just the main killer (the masked man).


I took a series of images which I then had to choose the most suitable picture for my front cover - I chose this picture because it showed the best feared expression and also I captured her just at the right time when she turned her head around with her hair blowing as if she was in motion (running, dodging the trees, etc).

I decided to use Adobe Photoshop for the editing of my magazine front cover as I am more comfortable with this software and do not want to waste my time learning how to use Adobe InDesign where I can perform more on a software I have good knowledge about. The first step of creating my magazine front cover was to plan a layout which I constructed on the computer so I can use it next to the picture when I am editing by splitting the screen.  This helped me as I was able to save time by editing my front cover straight away to this layout.

I added the Magazine title and editing the colour slightly to have a horizontal gradient from red to black which looks a bit more scary than the ordinary block red text which is the usual Empire title. I added this to the picture of Ellie (my model) and cut out the parts which go in front of her head to look as if she is 3D on the magazine - I also did this when I inserted the '25 years of Empire' badge to look recent as the magazines I looked at had this on and it looks professional and more realistic. Although, I did not plan to have text above my magazine title, I looked at the other magazine front covers and a few had this featured - I thought it made the magazine look more important which is why I inserted it in a bold text.


I decided on the layout of my cover lines previously when I was looking at other magazine front covers for inspiration and came up with a block of cover lines in all the same colour but different fonts and different sizes. I wanted each font to represent the genre of film I used - e.g. Fury is about a war full of action and drama which is why I used a condensed bold mode, where as the film Fifty shades of Grey I mentioned as 'Mr Grey will see you now' (the famous line from the film) is a romantic film which is why I made this thin writing - looking feminine. Also, I created the 'Furious 7' cover line to be the same as what the logo for the film really looks like showing the relation to the real films rather than making them up.

I then carried on to add a plug sign advertising an interview with a 5 star director which is featured in  the magazine. To go along side this the title of our movie was in bold red with a horror looking title. I wanted to edit the photo to look more spooky and motioned as when Ellie was turning around she didn't look spooky but mainly like a mug shot photo which is why I included a motion blur so it looks as if she is moving while running away.


Planning of my Magazine front cover



 
I started to look at other magazine front covers while planning mine because I needed inspiration on how to layout the titles and the main image for my front cover. I was debating between Empire Magazine and Total Film Magazine for which one to use as my template and brand of magazine. I decided on using the Empire Magazine brand because it is more recognised as the sophisticated look compared to the Total Film Magazine looking more busy as if was a gossip magazine and features more than one image on the front cover where as the Empire Magazine makes the film featured stand out as the main story and allows the spectator to take the film in rather than glancing over it. 
The colour scheme was clear to be red, black, and white/silver/grey. With the monochrome colours this allows the picture to be any colour in order not to clash with the text and title. Although the Empire magazines I looked at all include a red theme as well, I did not deliberately choose to use this idea as the title of our film was already red when me and my project partner created our trailer and I created my poster. On the other hand, I noticed that on one of the front covers I looked at it included a section at the bottom advertising more of what is inside the magazine, I also did this but decided to feature a prize win instead as I already had a lot of other films mentioned.
There was one magazine cover which I really liked the look of and it made the picture really stand out as the audience - this was the issue featuring 'Man of Steel'. I really liked the way the  cover lines were placed and all in different thickness and fonts while in a block parallel to each side. I wanted to use this idea because it gives me a chance to include a lot of other film titles as cover lines rather than my other idea as gossip stories - even though I was only going to use this idea if I was going to use the Total Film magazine.  The position of the main image is centred and this is obvious in all 4 examples. I think this is the best option to take as the image will then be the main attention of the magazine rather than the cover lines and storys. 

Finsihed Poster




Overall, I am happy with the outcome of my poster because everything took place with where and how I wanted it to look. It took my two lessons and 1 hour - so overall 4 hours to research, plan and create. I had a little guidance from my lecturer about how to create different effects on Adobe Photoshop. Although the appropriate program to use was Adobe InDesign, I had more experience with Photoshop and I used this program in the previous year and worked really well on it. 
  
I changed different parts of my poster throughout creating it - this is because I wasn't sure personally if it looked appropriate for a horror poster due to the conventions I needed to address. For this reason I asked for audience feedback from 5 different people with different opinions such as different ages, different genders and also people who prefer different genres as they are either really into horror or don't really acknowledge the genre. I did this through messaging people my horror poster and them sending their response back to me.

From the feedback, I was able to change the colour of the mask as it looked too light for a horror poster and someone commented on it saying it looked like a moon rather than a scary mask. Others made very positive feedback with one including the blood splat looking realistic.

















Layout plan for Film Poster


Posters to look at


Before creating my poster, I was researching a few other horror film posters which I would like my poster to look like. Although I have my ideas down, I need to understand where the title looks best and also what colour scheme I should use as well as the font and other add ons such as the credits, the date of release and the production companies. 

The obvious colour scheme to use for horror posters is black, red and white. Even though this seems to be common for this genre, I feel that the red will represent blood and danger whereas the black represents mystery and death, whereas the white can represent the innocence of the protagonist or other characters as they will be the victims in the film. I have seen that these two posters both have catch phrases/tag lines which gives a hint to what the film will be about such as 'welcome to crystal lake' - this sounds as if people have either gone on a day trip or camping trip down the lake where the killer (on the poster) is ready to attack them.  

The pictures used both represent the killers which gives me the idea I should use the main prop which is related to our killer - the mask. I could either have the model with the mask on standing just as the protagonist in Friday the 13th is standing but without the sword and either infront of a low key lighting background or in the woods as that location is a horror genre convention. On the other hand, I could experiment with just the mask on the floor covered in mud and leaves as if its been thrown on the floor allowing the viewers to feel like a mystery. Another idea would be using the studio to take low key lighting images of the mask in the center of the picture or on the side as a angle looking over the mask. 

The texts I will have to defiantly include are the credits, production companies, release date and a website incase the audience want to look into the film for more information. I will be putting these all at the bottom of the page as this is common in almost all of the posters I have looked at. I will use a 'coming soon' release date as for our trailer we chose to label the date as coming soon compared to an exact date leaving the audience wanting more. 

Finished Trailer

https://www.youtube.com/watch?v=QlgVVF-zJ0E